Superbowl Checkin Push

Did Super Bowl foursquare stoking impact check-in data for the week? It’s hard to say. Saturday was a big shopping day at some places. Wal-Mart, Costco and Sam’s Club all posted daily check-in totals that were noticeably higher than a typical Saturday. But Target, Whole Foods and Trader Joe’s didn’t really show any change. Factor in the massive snowstorm that crippled a lot of the country for some of the week and you’d expect a bump on Saturday from people who needed to re-stock after some house-bound days.

Number of checkins 7 day period after superbowl:

Data courtesy of Trendrr.

As you can see, Starbucks appears to be the big winner here with a huge margin on number two- McDonalds. To be honest these stats show the lack of penetration foursquare has in most markets. Location services aren’t quite there yet and few businesses can actually leverage them in a way that creates a return on the time investment.

That said, how is your business leveraging Foursquare, Facebook Places, or Gowalla to get to engage customers? How could these companies have done better?